Florida Department of Health

The Department of Health needed a fun and engaging poster ad to communicate the various services they offer to the community.

Not having too many assets, we pitched them the idea of taking an illustrative and typographic approach to the ad. We gave them two options, one mostly illustrative and one typographic. This gave me the opportunity to rely on my typography knowledge and illustation skills mixed with differernt color schemes and texture applications. I fell in love with both and wasn't mad when they chose the typographic option over the illustrative icons.